As a small business owner, one thing that should be on your mind this 2019 Smart brand growth. There are many ways to do this, such as giving branded gift items, discounts and freebies online or even having a larger-than-life billboard along a busy highway.
You can also capitalise on the internet to build a brand identity that is not easily forgotten.
Below are five smart ways to get you started.
Have a strong social media presence
The number of hours the average social media user spends online is about nine hours, and if this trend is anything to go by, this duration is bound to change in the nearest future. This is a huge opportunity for you to reach the people that matter to your business. Social media is not just a great tool for online marketing but is also great for creating brand awareness and building trust.
Post quality content including interesting business news and updates, promotions, contests, and freebies. Consider the 80/20 rule when posting on social media, where 80% of your content is creative and 20% is a business promotion.
As you grow your business in 2019, do not underestimate the power of social media platforms like Twitter, Facebook, and LinkedIn.
Claim your GMB
Build brand awareness especially in your local scene by using Google My Business (GMB). Google My Business is ideal for businesses looking for local patronage. When you update your GMB details, potential customers will find you when they run a search for the products and services you provide. This technique will also help boost your local SEO. Your business will come up among the top results during search queries relating to your GMB profile.
Boost your credibility with the right email addresses
Did you know about 75% of consumers see businesses with branded email addresses as more credible than those using free web-based emails? Running your business with your company branded email shows you are serious and ready for business. But beyond serving as a professional way to communicate with people, a branded email also provides free advertising for your business. People can use the domain part of your email address to locate your website and find out about your products and services. If want to build your brand this year, I will suggest you invest in email hosting.
Create great content for your website
Writing great content for your website is a strong and smart brand growth strategy you should enforce. New websites, contents and profiles are increasingly poping up on the internet everyday. For some brands, it is now a challenge to grow. When you focus on creating unique content for your website, you will stand out in the crowd.
Creating quality content takes skill and experience. You need to know what your users want to see to create content that can engage them. One way you can connect with your website visitors is to focus on visual content. A survey revealed that about 80% of businesses would make visual content a huge part of their marketing plan. Visual content such as an explainer is a powerful way to reach and engage your customers. Get this right and you will see your business grow in 2019.
Boost engagement using email marketing
Another smart brand growth strategy is email marketing. Email marketing is now view as a second choice marketing tool especially with the advent of social media. Studies have shown that about 83% of people prefer to receive email alerts and promotions from the brands they trust.
The secret to a successful email marketing campaign is the ability to convert subscribers into paying customers. In other words, you need the right set of skills and tools. Avoid the temptation to send spam and unsolicited emails as this will damage your reputation.
As a growing business, building a strong brand is the catalyst you need to grow your business and applying the suggestions in this article is a good place to start. Consistently producing unique content, authentic products, and reliable services will complement any marketing efforts you are applying to your business.